![]() ![]() “With an event of this magnitude, city regulations mandate an off-site location for guest check-in and parking, as well as licensed shuttle transportation to and from the venue,” said the statement. A few others left the line and followed suit, setting off on what was bound to be an ill-fated quest. One intrepid influencer in a colorful crochet halter dress and cowboy boots found the address of the undisclosed location on the Snapchat map tagged by her friends that were already inside. Micro-influencers, meanwhile, shared emails that the brand sent selling tickets to the event, pointing out that some people in line had been paid ticket-holders.Īs a result of the high demand to get into the Revolve Festival, some people started thinking outside the box while waiting in the line. Influencers have also taken to TikTok to air grievances about Revolve’s influencer marketing model, including the number of social posts required compared to the compensation offered, which some said was much lower than that of other brands. Some commenters have poked fun at the influencers for perceived entitlement, pointing out that many of them received free clothes or lodging for the experience. NBC and The Cut, among other publications, have reported on the TikTok posts, several of which have gone viral. ![]() That also means that, if brands make them disgruntled, a marketing strategy focused on them can quickly backfire if logistics go awry.Ī TikTok post from Averie Danielle Bishop comparing the experience to the scam “Fyre Festival” is so far the most shared post for the brand in April 2022, with more than 3,000 shares and 346,000 likes, according to data from Traackr. With their massive followings, influencers are capable of generating significant social engagement for brands. A few people in line jumped the fence to ask staff what was going on, eventually coming back and reporting that information was scant. But all of these efforts would be in vain, as there would be no more buses for any of them. A girl in space buns attempted to block the line-cutters and gave them a stern lecture on common courtesy.Īt another point, a girl in a purple tennis skirt and crop top declared, “This is ridiculous!” and barged to the head of the line with her friends. When one group of four men attempted to walk to the front, they were chastised by others waiting. In the period after 5 p.m., some people appeared to be attempting to cut the line. Influencer videos posted to TikTok from earlier in the day showed crowds that were not lining up in single-file lines to get on the bus and stated that people were pushing each other out of the way. Each time a bus left, people began shouting and asking for answers, which were not forthcoming. ![]() At 5 p.m., approximately 200-300 people were waiting in the queue area for the shuttle buses, which were only arriving to drop off attendees and leaving empty, much to the chagrin of the waiting influencers. On Saturday, Revolve had instructed attendees to arrive for the buses between noon and 4 p.m. Frustrated TikTokers shared videos of people crowding onto buses, stating they witnessed shoving and lack of safety protocol with people running in front of buses. This announcement came after influencers posted videos on TikTok stating that, on Saturday, they had waited hours for shuttle buses before being turned away when the event reached capacity. We always strive to provide a great experience and we promise to do better.” “With an event of this magnitude, city regulations mandate an off-site location for guest check-in and parking, as well as licensed shuttle transportation to and from the venue.… We sincerely apologize to all the guests who were impacted. “In anticipation of the high level of interest in attending REVOLVE Festival this year, REVOLVE worked closely with all appropriate city and safety authorities to ensure a safe and secure path for guests to access the 2-day invitation-only event,” the retailer said in a public statement on Tuesday. ![]() But after frustrated influencers took to TikTok to complain about being turned away from the at-capacity event on Saturday, the retailer has issued a statement in response. With a star-studded list of scheduled guests and performers including Kim Kardashian, Kendall Jenner, Timothée Chalamet, Post Malone and Jack Harlow, the Revolve Festival was one of the most in-demand side events of Coachella’s first weekend. ![]()
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